Watan First Holding
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Tourism & Hospitality

Creating Destinations That Inspire the World

Extraordinary Experiences. Lasting Impact

Helping destinations, hospitality organizations, and entertainment projects create memorable experiences that strengthen communities, attract visitors, and support Saudi Arabia's tourism ambitions.

Trusted by Leading Institutions

Ministry of Human Resources and Social DevelopmentTawuniyaZakat, Tax and Customs AuthorityMinistry of FinanceRiyad BankSABBank AlbiladAl Rajhi BankArab National BankMinistry of Communications and Information TechnologySaudi Ports AuthoritySaudi Standards, Metrology and Quality OrganizationSaudi Council of EngineersSaudi Bar AssociationSaudi Exports Development AuthorityGulf International BankSaudi Industrial Development FundSaudi Post | SPLMonshaatMedgulfWalaaArabian Shield InsuranceSaudi ExchangeAl Rajhi Takaful

Creating Experiences That People Remember

Helping destinations, hospitality organizations, and entertainment projects create memorable experiences that inspire visitors, strengthen communities, and create lasting value.

Expertise, working together

Integrated Solutions for Visitor Experiences

Watan First Academy

Watan First Academy provides high-quality training, certification, and talent development solutions designed to empower individuals and organizations, build future-ready capabilities, and contribute to a more competitive workforce.

Solutions & Services

Tourism Workforce & Capability Development

  • Workforce Capability Development for Tourism & Hospitality Businesses
  • Talent Assessments to Identify Employee Development Needs
  • Talent Management to Strengthen Workforce Performance
  • Digital Learning for Staff Across Properties & Locations

Watan First HR

Corporate workforce services, Esnad Saudi outsourcing and talent acquisition, including executive search.

Solutions & Services

Tourism Workforce Solutions

  • Hospitality Talent Recruitment & Placement
  • Saudi Talent Outsourcing for Tourism & Hospitality Businesses
  • Executive Search for Tourism & Hospitality Businesses
  • Operations & Facilities Workforce Solutions

Watan First Digital

Watan First Digital develops digital products and tailored enterprise solutions, combining software development, systems integration, AI and automation to support digital transformation and improve operational efficiency.

Solutions & Services

Digital Enablement

  • Digital Transformation Consulting & Roadmaps
  • Custom Software, Web & Mobile Applications for Customer Services & Internal Operations
  • Enterprise Systems & ERP Integration
  • AI & Intelligent Workflow Automation

Watan Altaqa

Engine rebuilding, power generation, genuine aftermarket parts and filtration keep industrial and mission-critical operations running, backed by technical support for leading engine brands.

Solutions & Services

Hospitality Infrastructure Support

  • Backup Power Solutions
  • Generator Sales & Rental for Hotels, Resorts & Visitor Facilities
  • Generator Preventive Maintenance & Annual Maintenance Contracts
  • Emergency Technical Support
  • Generator Installation & Commissioning

Watan First Media

Brand strategy and identity, marketing and public relations, digital experience and creative production—the full arc that turns market presence into business value.

Solutions & Services

Brand Strategy & Communications

  • Brand Strategy & Identity
  • Marketing Communications
  • Public Relations & Communications
  • Creative Production
  • Digital Experience
Website coming soon

From First Impression to Lasting Destination Value

Creating successful destinations requires more than attracting visitors. It requires aligning talent, technology, operations, investment, and storytelling to deliver experiences that inspire loyalty and create sustainable economic value.

01

Destination Appeal

Creating destinations visitors choose to discover and return to.

02

Visitor Experience

Designing seamless, memorable, and engaging journeys across every touchpoint.

03

Hospitality Excellence

Empowering teams to deliver exceptional service and world-class guest experiences.

04

Destination Intelligence

Using data and technology to understand visitor behavior and improve decision-making.

05

Sustainable Tourism

Supporting responsible tourism creates lasting value for communities and future generations.

06

Economic Growth

Strengthening tourism as a driver of investment, employment, and national prosperity.

Supporting One of Saudi Arabia's Fastest-Growing National Priorities

Tourism is helping shape Saudi Arabia's future through economic growth, cultural exchange, and world-class visitor experiences. Watan First supports this transformation through integrated expertise that enables sustainable growth and lasting impact.

How We Help Build Exceptional Destinations

Every destination is unique, but every successful destination is built on the right combination of strategy, people, technology, operations, and unforgettable experiences.

01

Understand

Understanding visitor expectations, destination potential, and market opportunities.

02

Design

Creating integrated solutions that enhance every stage of the visitor journey.

03

Enable

Bringing together the expertise, capabilities, and technologies required for successful execution.

04

Grow

Creating destinations that continue to attract visitors, evolve with demand, and deliver lasting economic and social value.

Your questions, answered

Frequently Asked Questions

How does Watan First support tourism and hospitality organizations?

Through integrated expertise across workforce, technology, advisory, communications, operations, and destination development tailored to tourism organizations.

Can multiple Watan First companies support one tourism project?

Yes. Our specialized companies collaborate to deliver integrated solutions that address the operational, commercial, and visitor experience needs of tourism projects.

Do you support destination development initiatives?

Yes. We help organizations strengthen destinations through strategy, technology, workforce development, investment advisory, and destination branding.

Can you support hospitality and visitor experience transformation?

Yes. We help organizations elevate guest experiences through workforce capability, digital solutions, operational excellence, communications, and customer experience initiatives.

Which organizations do you support?

Our solutions support tourism authorities, destination developers, hotels, resorts, entertainment destinations, cultural organizations, event operators, and hospitality businesses.

Ready to Create Greater Value?

Connect with our team to identify the right company and expertise for your organization.

Request a Consultation