Watan First Holding
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Our Companies

The Strength Behind Our Group

Each company brings specialized expertise, enabling us to serve diverse industries through one shared vision.

Watan First Academy

Watan First Academy

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Watan First Academy provides high-quality training, certification, and talent development solutions designed to empower individuals and organizations, build future-ready capabilities, and contribute to a more competitive workforce.

Our Capabilities
  • Learning & DevelopmentCapability-building programs aligned with organizational goals and business priorities.
  • Digital LearningScalable digital learning experiences that enable continuous workforce development.
  • Talent ManagementIntegrated talent solutions that strengthen performance and future workforce readiness.
  • Talent AssessmentsEvidence-based assessments that support informed talent and development decisions.
Watan First HR

Watan First HR

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Watan First HR provides workforce solutions, talent acquisition, and Saudi workforce outsourcing for businesses, alongside home services for individuals through Wfi.

Our Capabilities
  • Corporate SectorWorkforce services for healthcare, retail, tourism, hospitality, contracting, operations and facilities management.
  • EsnadSaudi outsourcing across the full HR cycle, from assessment and hiring through operation to end of contract.
  • Talent AcquisitionExecutive search that helps reach qualified candidates beyond conventional job advertising.
  • Individuals (Wfi)Wfi, the Group’s domestic services brand, built around the everyday needs of the household.
Watan First Digital

Watan First Digital

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Watan First Digital develops digital products and tailored enterprise solutions, combining software development, systems integration, AI and automation to support digital transformation and improve operational efficiency.

Our Capabilities
  • Digital Products & SoftwareIndependent digital products built for the market, alongside custom software and web and mobile applications tailored to business needs.
  • AI & Intelligent AutomationAI-enabled solutions and SaaS platforms that automate workflows, support better decisions and improve operational performance.
  • Digital Transformation & ConsultingFrom business assessments to practical roadmaps for digital transformation and AI adoption, with guidance from strategy to implementation.
  • Enterprise Systems & ERPConnected operations through scalable ERP and enterprise systems that unify data, streamline workflows and integrate business applications.
Watan First Digital Egypt

Watan First Digital Egypt

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The Group's Digital branch in Egypt, serves the Egyptian market and the wider region.

Our Capabilities
  • Digital Products & SoftwareIndependent digital products built for the market, alongside custom software and web and mobile applications tailored to business needs.
  • AI & Intelligent AutomationAI-enabled solutions and SaaS platforms that automate workflows, support better decisions and improve operational performance.
  • Digital Transformation & ConsultingFrom business assessments to practical roadmaps for digital transformation and AI adoption, with guidance from strategy to implementation.
  • Enterprise Systems & ERPConnected operations through scalable ERP and enterprise systems that unify data, streamline workflows and integrate business applications.
Watan Altaqa

Watan Altaqa

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Engine rebuilding, power generation, genuine aftermarket parts and filtration keep industrial and mission-critical operations running, backed by technical support for leading engine brands.

Our Capabilities
  • Engine Rebuild CenterDiesel engine overhauls, inspection, testing, and customized repairs backed by a single-source warranty.
  • Spare Parts, Filters & LubricantsMulti-brand spare parts, filters, and lubricants to support reliable engine and equipment performance.
  • Field Repairs & Annual Maintenance Contracts24/7 rapid response for field repairs, supported by customized preventive maintenance contracts to keep your equipment running reliably.
  • Power solutionsHigh-quality generator sales and rental, with installation, commissioning, and after-sales service for dependable power.
Watan First Media

Watan First Media

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Brand strategy and identity, marketing and public relations, digital experience and creative production—the full arc that turns market presence into business value.

Our Capabilities
  • Brand Strategy & IdentityBuilding distinctive brands with clear positioning and enduring market relevance.
  • Marketing CommunicationsCreating integrated marketing initiatives that strengthen market presence and deliver measurable impact.
  • PR & CommunicationsStrengthening reputation through strategic communications and trusted stakeholder engagement.
  • Digital ExperienceDesigning seamless digital experiences that deepen engagement and elevate brand value.

Greater Value Through Connection

Our collective strength creates greater possibilities for the businesses and sectors we serve.

01

Connected Expertise

Specialized capabilities aligned around shared priorities.

02

Broader Perspective

Multiple disciplines bring greater depth to every opportunity.

03

Seamless Collaboration

Expertise connected where it creates greater value.

04

Long-Term Value

Capabilities aligned for sustainable growth and lasting impact.

The people behind our progress

Leadership Behind Our Vision

Meet the leaders guiding Watan First and its companies forward.

Founder & Chairman

Watan First Holding

Group Chief Executive Officer

Watan First Holding

Chief Financial Officer

Watan First Holding

Chief Executive Officer

Watan First Media

Head of Human Resources

Watan First Holding

Head of Admin

Watan First Holding

Ready to Create Greater Value?

Connect with our team to identify the right company and expertise for your organization.

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